Si Li Ji Ren

"Si Li Ji Ren" – Considering Collective Benefits before Acting – is the core value of Infinitus and cultural gene of the century-old Lee Kum Kee Group and LKKHPG.

"Si Li Ji Ren" comprises 3 elements:

Helicopter View

Taking a Helicopter view

Take a panoramic perspective and be able to see from all angles and heights, forging different mindsets and making a big difference in our work.

Think beyond "me" and from others' perspectives. Look at the big picture.

Caring About Others’ Feelings

Caring about Other's Feelings

Care about others and show them respect. Create trust and rapport and gain recognition.

Constant Entrepreneurship

Constant Entrepreneurship

Constant Entrepreneurship embodies the spirit of the Lee Kum Kee Group and is the centerpiece of our company philosophy at LKKHPG, where we are always encouraged to innovate and transcend. Constant Entrepreneurship conveys the idea that the entrepreneurial passion to explore new horizons and scale new heights.

Constant Entrepreneurship comprises four facets:
✓ 6677 (act as soon as you see prospect of success)
✓ Break Through and Innovate
✓ Never Set Limits
✓ Be Effectiveness-Oriented