INFINITUS (hereinafter referred to as "LKKHPG" or "Group") is a member of Lee Kum Kee Group, a century-old Hong Kong enterprise. Headquartered in Hong Kong, INFINITUS is a modern diversified business group that specializes in R&D, production, sales and services of Chinese herbal health products; TCM plantation management and sales of raw Chinese medicinal materials; mobile internet platform and related products and services; and property investment. As of 30 June 2016, INFINITUS employs approximately 4,800 staffs. Members of LKKHPG include Infinitus (China) Company Ltd., Infinitus (Hong Kong) Company Ltd., Infinitus International Company Ltd., Infinitus International (Malaysia) Sdn Bhd., Infinitus Health Products (Singapore) Pte Ltd., Infinitus Innovations (Canada) Inc., Naturale (China) Pharma Co., Ltd., HeHa Digital Health Ltd. and Infinitus Property Investment (Hong Kong) Limited.
In 1992, INFINITUS descried the tremendous prospects of Chinese herbal health products and established Infinitus (China) in Guangzhou. With "Infinitus" as its core brand, Infinitus (China) has been adhering to its mission of "advocating the premium Chinese health regimen and nurturing healthier lives with balance, affluence, and harmony" and engaging in R&D, production, sales and services of Chinese herbal health products, aiming to provide high-quality Chinese herbal health products to the public. In 2009, INFINITUS expanded into overseas markets with a global view while staying grounded on Chinese mainland and in 2010 it officially set up Infinitus (Hong Kong) Company Ltd., Infinitus International Company Ltd. and Infinitus International (Malaysia) Sdn Bhd. In 2016, Infinitus Health Products (Singapore) Pte Ltd. and Infinitus Innovations (Canada) Inc. are founded to promote Chinese herbal health products via Unique Digital Direct Selling Model for market development and service.
Over the past years, Infinitus has pursued further industrial distribution by investing over RMB 3 billion and RMB 1.5 billion (initial phase) on two production bases in Guangdong and Liaoning respectively. Every year, Infinitus invests hundreds of millions of RMB in R&D and technological enhancement and has acquired 452 patents as well as scores of core independent intellectual property rights. Infinitus has developed 124 products in 5 series that are marketed under 6 brands and the brand value of Infinitus was rated at RMB 36.889 billion by World Brand Lab in 2014.
Over the past few years, INFINITUS steadfastly optimizes its industrial layout, setting up two production bases in Mainland China. One is in Xinhui, Guangdong Province while another in Yingkou, Liaoning Province. Infinitus Xinhui Production Base covers an area of about 200,000 square meters (300 mu) with a total investment of over RMB 3 billion (approx. USD 462.30 million) , and Infinitus Yingkou Production Base covers an area of about 350,000 square meters (500 mu) with a total investment of RMB 1.5 billion (approx. USD 231.15 million) for the initial phase. Besides, INFINITUS has also built up a strict quality management system and been certificated to ISO9001:2008, GB/T 22000-2006/ISO 22000:2005, HACCP and GMP (for health food). 39 products are certificated as Muslim food by China Islamic Association.
While developing from strength to strength, INFINITUS has always borne in mind its corporate citizenship. Ever since its inception, INFINITUS has been engaged in social responsibility from six aspects, namely "health", "quality", "employees", "partners", "environment" and "community". Thus far, the Group has carried out dozens of public welfare programs and activities including "Si Li Ji Ren Education Dream Support Program", "Infinitus World Walking Day", etc. and made accumulated donations worth over RMB 180 million. The Group's CSR practices have earned a wide range of recognitions, including CSR Awards from GoldenBee for six years in a row, Evergreen Enterprise Awards for third consecutive years, and Outstanding CSR Awards from The Mirror, Hong Kong, for five years in a row.